Funding Alert: Siena Raises $17M Series A to Become the "Agent of Record" for Consumer Brands
Siena raised a $17M Series A led by York IE, bringing total funding to $29.7M. The signal: customer-service agent startups are no longer content owning one vertical function — they want to become the shared memory and governance layer for all of a brand's customer interactions across support, social, shopping, and voice.