Funding Alert: Melius Raises $25M ($20M Series A + $5M Seed) After Scrapping Its First Product for AI Ad Creative
Melius raised $25M total — a $20M Series A led by CRV plus a $5M seed led by General Catalyst. The signal: generative AI has shifted the competitive fight in advertising from "optimizing how you spend" to "who can generate the finished ad creative itself," a category that already has a $5.4B-valued leader in Higgsfield.